My colleague and a great friend when tossed this topic to me “If I had to create a mobile app” I immediately replied back “I will make sure it earns money for me”. This is especially when I know that the “Angry Birds” mobile game has gross sales of $7 million for iPhone alone. The mobile market worldwide is $1.3 trillion which is close to 2% of world’s GDP and India is having subscriber base of close to 800 million. I am sure you would still be finding people around you getting added to this community of mobile users. My point… it is growing. Earlier one mobile device used to be a prestige issue and now many of us are having more than 1 mobile device. The most amazing fact is that India’s subscriber base is bigger than the combined population of USA, Indonesia and Brazil. Rural area in India, has only 1/3 of the subscriber’s pie, is still not explored completely.
So if I make one mobile application and charge INR 10 per download and assume it is downloaded by 1% of the mobile subscribers in India then I would end up making INR 80 Lakhs :)
Well it is not that easy :(. Currently 8% of the entire subscriber base of India is using their mobile for accessing internet as compared to Japan and China having more than 40% subscribers connecting to internet.
Assuming that India’s share on “mobile subscribers using internet” will also increase to 40% and as per Gartner the penetration of mobile will increase to 82% as compared to 65% of the total population of India then the subscriber base will be close to 1 billion in India and 400 million subscriber will be using the internet from their mobile devices. It becomes more interesting if we add 2% of population growth per year.
Also study shows that
1. India will have 400 million subscribers having 3G connections.
2. $38 billion revenue from app purchase & download worldwide
3. 50 billion app will be downloaded in 2012 worldwide
4. 76 billion app will be downloaded by 2014 worldwide
It would be very interesting to know how this is impacting the corporate. Rise of enterprise social software is helping the workforce to go mobile and be as productive as in traditional setup. This could be the huge opportunity for all those who are providing corporate products, solution or services. Dynamics of the industry are changing and as devices are becoming applications on your mobile communication is becoming simple and better. The winner is the one who makes the complex thing simpler and attractive for the workforce. Some of the examples are Conferencing, Mind Maps, Video, Collaboration, Content and may be mix of all.
Most of the existing IT driven solutions and web applications are now ported on to the mobile devices. There are challenges while porting but these are very well addressed by Usability Engineering and smart ways of presenting the collection of features. There is an entire different methodology to port the existing IT driven solutions & web applications on to the mobile devices. May be I would be able to cover it sometime in my future blogs. But surely I would like to create one mobile app which earns money for me…
References
http://www.businessinsider.com/best-selling-iphone-apps-2010-9# (including image)
http://soshable.com/mobile-apps-are-big-business/
http://planningcommission.nic.in/reports/wrkpapers/wp_hwpaper.pdf
http://soshable.com/mobile-apps-are-big-business/
http://planningcommission.nic.in/reports/wrkpapers/wp_hwpaper.pdf
http://www.readwriteweb.com/archives/mobile_industry_is_now_2_of_the_worlds_gdp_analyst.php
http://www.informationweek.com/thebrainyard/slideshows/view/229300148/top-10-mobile-apps-for-business-collaboration?pgno=1
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